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Better Progression

Posted by on Sep 6, 2015 in The Better Way | 0 comments

Better Progression

If you are only a cost to your customers’ business, you will eventually be negotiated to the lowest commodity cost possible, by your customer and your competitor’s unrelenting efforts. This commoditization easily happens with physical products for which they pay you, or simple services, which are easily duplicated by the competition.The way out of the commodity product cycle is to build a plan and a progression where your product becomes part of their product or service, so they involve you in their product planning process and real first product creations.

In fact, we suggest you have full-time personnel at their location working with them to improve your product and theirs. This is called Better Progression. Once you are part of their product, you can even sell to their customers and they sell your product in theirs. You can tell if your company has progressed to this point if you have full-time people at your customer site, or you can see your product at their customers’ site, whether in their product or yours with theirs.